About Us

It all started with a huge children lollipop, which accidentally was dropped. During an autumn feeding the lollipop felt from the hand of the hunters sons’ hands. It was interesting to see on the camera how this lollipop got the attention and attracted the animals.

Based on this experience we decided to develop a treat which can attract the wild animals. First, we were trying to cook the sugar licks at our regular kitchen at home. Unfortunately this process was not successful. We ruined many, many pans but still could not manage to prepare the required product.

We had to admit, that if we would like to seriously continue with the development, we need to involve people with experience in this field. We contacted a lollipop and hard candy manufacturing company who are producing innovative, high quality and hand-made lollipops. First, the company was a bit surprised about this request, but after several meetings we could start the cooperation.

As a next step, we sent the sugar licks for testing to safari parks and to regions with many different types of nature in the neighbouring countries. We also conducted a research and asked for advices from the older generation, younger generation and of course female hunters as well. We believe that we developed a product which can be used in a wide spectrum.

This is how the Wildypop sugar lick was born and became an excellent product to attract and observe the animals living in the wild.